GTM & GA4
Tracking plans, implementations, audits and governance for web and app measurement.
Web analytics solutions
Know what is
really going on.
Koensulting helps organisations measure digital activity properly, connect their data and make reporting useful.
GTM · GA4 · data · dashboardsKoensulting
Data work that earns its place.
Fifteen years in analytics has taught me that most problems are not solved by another chart. They are solved by agreeing on what to measure, collecting it reliably, and putting it in front of the people who need it.
That is the work. Tracking, consent, reporting, integrations and the awkward bits in between.
Services
From tracking plan to working dashboard.
Independent support for a defined project, a messy setup, or a long-term data programme.
Dashboards
Looker Studio, Power BI and Amazon QuickSight reports designed around real decisions.
APIs & ETL
TypeScript pipelines and API integrations to bring source data where it needs to be.
CMP & cookies
Consent management, cookie reviews and practical improvements to the consent journey.
Data strategy
Measurement frameworks, analysis and a clearer view of the questions data can answer.
App building
Small, useful tools that make operational data easier to find, understand and use.
Experience
Global, European and local teams.
I have worked across organisations of different sizes, with different systems and different levels of data maturity. The brief changes. The need for a trustworthy view of what is happening does not.
Consumer electronicsFinanceAutomotiveEducationFood & restaurantsFMCGInsuranceSoftwareTelecomFashionCultureReal estateHealthcareNon-profitAgricultureLottery
Approach
Start with the decision.
A dashboard, tag or pipeline is only useful if it helps somebody do their job. I begin with the people, questions and constraints around it, then build the simplest thing that will hold up.
01Understand the situation
02Build what is needed
03Leave it clear and workable
Working withGoogle Tag ManagerGA4LookerPower BIQuickSightTypeScriptAPIsCMP