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How to track downloads in Google Analytics with GTM

Is your main conversion point is a white paper or file download, or you just want to know if your website visitors are downloading documentation files?Then you’d want to setup your GTM container to track downloads in Google Analytics. The tools within Google Tag Manager allows you to set this up without having to alter […]

Scroll Tracking in Google Analytics with GTM

Google Analytics only measure page views by default, any other user interaction (a scroll interaction, click, download, form submit, purchase, etc…) you will need to configure yourself before it’s registered and recorded in Google Analytics. Below you will learn how to measure scroll tracking in Google Analytics by utilizing the power of GTM (Google Tag […]