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Tracking form submits in Google Analytics and GTM with event tracking

If you want to setup event tracking in Google Analytics to know how visitors are interacting with your forms, this article is for you. Google Tag Manager has a built-in form listener that will fire an event every time a user submits a form. It’s very easy to setup, and below we’ll show you how, […]

Expanded event tracking in Google Analytics: using custom dimensions

Within Google Analytics event tracking you have access to three dimensions and one metric: event category, event action, event label and event value. However, whenever a user interacts with your website and you want to store this as an event, the context within which the user interacts isn’t necessarily limited to only 3 dimensions. In […]

How to track downloads in Google Analytics with GTM

Is your main conversion point is a white paper or file download, or you just want to know if your website visitors are downloading documentation files?Then you’d want to setup your GTM container to track downloads in Google Analytics. The tools within Google Tag Manager allows you to set this up without having to alter […]

Scroll Tracking in Google Analytics with GTM

Google Analytics only measure page views by default, any other user interaction (a scroll interaction, click, download, form submit, purchase, etc…) you will need to configure yourself before it’s registered and recorded in Google Analytics. Below you will learn how to measure scroll tracking in Google Analytics by utilizing the power of GTM (Google Tag […]